CASE STUDY
Country
Industry
A Ride-Hailing Company based in UAE and operating globally including Pakistan.
Careem came to Micro Insurance to find a solution for retention of their drivers (Careem Captains). Micro Insurance provided Health Insurance to the Captains which is payable from their Careem Wallets.
Drivers retention rate
Uptake of increased insurance options
Low retention of captains
Set up an outbound call centre
Low customer lifetime value
Sent in-app notifications referring them to Careem
No option to help captains manage their life and health risk needs
Designed digital processes for enrolment, premium payment, claims submission and claim payment