Case Study

GCASH
GCASH

CASE STUDY

GCASH


A digital wallet Company based in the Philippines.

Micro Insurance provides Term Life, Personal Accident and Hospital Cash insurance to their subscribers


RESULTS

Customer signup increased

Voluntary renewals increased

Increased customer lifetime value through insurance cross sells

Problems

Our solutions


Differentiating Gcash from dozens of wallets operating in the Philippines

Designed first-ever version of digitial insurance in the Philiphines – Gcash Insure


No direct way of paying the insurance premium

Created SMS based digital channel for direct enrolment


Low customer lifetime value

Established a outbound call centre to assist customers