CASE STUDY
GCASH
A digital wallet Company based in the Philippines.
Micro Insurance provides Term Life, Personal Accident and Hospital Cash insurance to their subscribers
CASE STUDY
A digital wallet Company based in the Philippines.
Micro Insurance provides Term Life, Personal Accident and Hospital Cash insurance to their subscribers
Customer signup increased
Voluntary renewals increased
Increased customer lifetime value through insurance cross sells
Differentiating Gcash from dozens of wallets operating in the Philippines
Designed first-ever version of digitial insurance in the Philiphines – Gcash Insure
No direct way of paying the insurance premium
Created SMS based digital channel for direct enrolment
Low customer lifetime value
Established a outbound call centre to assist customers