Case Study

GCASH
GCASH

CASE STUDY

TELCOS - Global


We work with Airtel and Telenor Telco companies across 11 countries helping them change client behaviour to get users to increase loyalty, top up more airtime, open and use a mobile wallet


RESULTS

Lifespan & customer value increased

13M

people opened a mobile wallet

Active customer number 45% higher than industry average

50%

became active customers

Problems

Our solutions


Customers take a SIM card but do not stay active on the network for long

Leveraged the fact that people “wake up worried about the risks they face” to get clients to change their consumer behaviour


Customers have multiple SIM cards and divide their airtime top up between networks

Designed loyalty based products whereby clients got free insurance in return for specific behaviour like topping up or reaching a certain number of transactions