CASE STUDY
TELCOS - Global
We work with Airtel and Telenor Telco companies across 11 countries helping them change client behaviour to get users to increase loyalty, top up more airtime, open and use a mobile wallet
CASE STUDY
We work with Airtel and Telenor Telco companies across 11 countries helping them change client behaviour to get users to increase loyalty, top up more airtime, open and use a mobile wallet
Lifespan & customer value increased
people opened a mobile wallet
Active customer number 45% higher than industry average
became active customers
Customers take a SIM card but do not stay active on the network for long
Leveraged the fact that people “wake up worried about the risks they face” to get clients to change their consumer behaviour
Customers have multiple SIM cards and divide their airtime top up between networks
Designed loyalty based products whereby clients got free insurance in return for specific behaviour like topping up or reaching a certain number of transactions