Case Study

GCASH
GCASH

CASE STUDY

TIMWE QATAR


Leading Value Add Service (VAS) provider to mobile networks

Came to Micro Insure to create a unique insurance that would help drive uptake of a new airtime bundle and help increase revenue


RESULTS

Problems

Our solutions


Traditional insurers product is too complex & expensive

Co-created a simple hospitalization insurance product


Traditional insurers customer journey has too much friction and lacks digital capability

Co-created a digital customer journey that simplifies signing up to and using insurance


Telcos want more products to sell to customers to give them a reason to stay and also increase revenue

Created a business model where everyone gets paid for the value they create