CASE STUDY
Leading Value Add Service (VAS) provider to mobile networks
Came to Micro Insure to create a unique insurance that would help drive uptake of a new airtime bundle and help increase revenue
Traditional insurers product is too complex & expensive
Co-created a simple hospitalization insurance product
Traditional insurers customer journey has too much friction and lacks digital capability
Co-created a digital customer journey that simplifies signing up to and using insurance
Telcos want more products to sell to customers to give them a reason to stay and also increase revenue
Created a business model where everyone gets paid for the value they create